Not Just Nibbles

Awards:

Junior Design Awards, GOLD
The Independent Awards (Nominee)
The Drum Chip Shop Awards (finalist)
Children’s Gift of The Year (Finalist)

Role:

Founder/Creative Director

Website:

No longer trading

Est: 2019

Not Just Nibbles grew vegetable-loving kids around the UK with their unique approach to cooking kits for kids. Not only did children learn how to grow and cook their own food from scratch but they learnt about the fundamentals of nutrition, why it’s important to eat a varied diet and were rewarded for healthy eating behaviour.

Tackling the growing issues around childhood obesity, eating disorders and child food poverty in the UK we were instrumental in building healthier future generations. Children learnt that food is something to love and cooking is a life-skill to embrace.

I was responsible for every touchpoint of the business from design to customer service. The brand was built from my kitchen table driven with a passion to help children make healthier food decisions for life.

Brand collaborations

Brand partnerships are a great way to grow a business in a meaningful and authentic way. I worked with many brands which aligned to our values; here are a few I particularly loved:

—Eco kidS—

I was a regular guest writer and recipe developer for Eco Kids; inspiring children to try new recipes and foods by turning it into a game or fun activity. We also collaborated on competitions as well as Instagram Lives.

—Jodie Wonford—

Jodie specialises in illustrating the most beautiful family portraits. I followed her for some time before I reached out to see if she was interested in doing a competition together. With my large family audience base, it was the perfect creative collaboration!

—Family first magazine—-

The Editor of Family First magazine reached out to see if I was keen to develop some family-friendly recipes for their readers. I thought it was a great idea and worked on various recipes: healthy movie night platter, halloween spiced pumpkins and Jamaican patties.

Marketplace LISTING

Being listed on NOTHS put Not Just Nibbles on the map. We were growing at a steady rate and were even listed as their “best seller” during Christmas being featured in their Christmas and Easter campaigns.

packaging design

Designed out of the need to save costs, I came up with the idea to create black and white packaging of my characters for children to colour in. It was a huge hit!

Testimonials

Illustration

I illustrated everything for Not Just Nibbles but this was a particular beast; a map of the world for children to colour in. Developed in the early stages of the business when the business model was “Food Around the World”, children received this map to keep track of the countries they visited each month. This took me 4 full days to illustrate and a lot of Netflix.

—————LEARN—————

My kits were based on 3 pillars: learn, cook and grow. Learn was created to teach children about the fundamentals of nutrition in a fun and engaging way.

The Great Groceries booklet:

Finalist in The Drum Awards.

A beautifully made booklet using the principles of the Government’s Eat Well guide but is made in a way for children to understand; cleverly designed characters, interactive elements to engage and Key Stage learning techniques made for the school curriculum.

—————Cook—————

A selection of recipes I developed in my London kitchen, using the skills from my qualification: Nutrition in Culinary Practice at Leith’s school of Food and Wine. Once I had tried and tested the recipes, I then illustrated and designed up the recipe cards.

—————GROW—————

Teaching children how to grow their own food was just as important as learning how to cook from scratch. That’s why I collaborated with Just Seed, our ‘grow’ partner. Each month they would send me seasonal seeds, an information pack (which I designed up into Not Just Nibbles’ branding) and we would share it across our audience base. This had a huge positive impact on the growth of both businesses because of our shared values and meaningful partnership.